Full length research paper the effect of marketing mix in attracting customers: case study of saderat bank in kermanshah province bahman saeidi pour1, kamran nazari2 and mostafa emami3 1department of educational, payam noor university, iran 2department of business management, payam. Research papers 209 doi: 101515/orga-2016-0019 marketing mix and tourism destination image: the study of destination bled slovenia urška binter1, marko ferjan2, joão vasco neves3 1 sava turizem dd (sava hotels & resorts), cankarjeva cesta 6, 4260 bled, slovenia [email protected] 2 university of. Abstract this research paper investigates the effect of marketing mix elements on consumer loyalty with special reference to nigerian breweries plc the survey research design method was used in this study which involves using a self- design questionnaire in collecting data from sixty (60) respondents, six managers and. Strategic marketing, as a disinct field of study emerged in the 1970s, and built on strategic management that preceded it marketing strategy highlights the role of marketing as a link between the organisation and its customers at its most basic level, strategic marketing addresses three deceptively simple questions: (1).
One of the ways that an organization can improve its return on investment for marketing is to base its marketing activities on a well-considered, empirically- based strategy for its unique situation among the factors that should be considered in the development of this strategy are the assets and skills possessed by the. Check out our marketing strategy essay posted on our blog recently find other paper samples you can be interested in. Bubble tea factory marketing mix analysis based on primary reserch anna shchehula research paper in turiba university faculty of business administration (latvia) abstract: nowadays latvian market become more and more attractive to investors and business related people that's happening. The paper is an attempt to develop a strategic marketing model of the successful small businesses in the state and to devise a marketing mix strategy using analytical network process (anp) parts of the country shows that research on marketing strategy of the small business has not received much research attention.
Adaptations in this paper, further research may study a company's profitability by considering both internationalization scenarios: entering a foreign market with a standardized marketing mix, and gradually adapting to local requirements or entering with an adapted marketing mix, which already considers. This is a research/review paper, distributed under the terms of the creative commons type: double blind peer reviewed international research journal so, the service marketing mix as 7p is used to consider the service marketing in this paper, we have studied these seven factors application and their effects. Purpose – this paper takes a cautionary stance to the impact of marketing mix on customer satisfaction, via a case study deriving consensus rankings for benchmarking on selected retail stores in malaysia design/methodology/ approach – electre i model is used in deriving consensus rankings via multicriteria decision. Faculty & research working papers measuring marketing-mix effects in the video-game console market july 2007working paper no 3092 marketing we investigate the short and long run effects of prices and software availability on the category-level diffusion of 32/64 bit video-game consoles in the us we adopt.
This paper takes a cautionary stance to the impact of marketing mix on customer satisfaction, via a case study deriving consensus rankings from benchmarking on retail stores in malaysia field research was conducted in tesco stores (malaysia ) sdn bhd carrefour of magnificent diagraph sdn bhd,. A marketing plan is the central part of the overall marketing strategy a marketing plan's main focus is the marketing mix, which consists of product, place, promotion and price decisions all four elements are very flexible and have many options the main purpose of the marketing mix is to effectively communicate with the. A descriptive study of the marketing mix strategies utilized by north american christian schools a dissertation presented to the faculty of the school of education liberty university in partial fulfillment of the requirements for the degree doctor of education by david d horner, jr.
35 items the cellular mobile service industry of india became customer-centric during the last decade and consumer perception on brand loyalty and marketing mix are put in nucleus by the researchers for the market research work this paper aims to examine the impacts of marketing mix and customer perception on brand. Diminish risk by making informed business decisions and not just relying on intuition or gut feeling market research should be the primary driver of changes to your company's marketing mix – the combination of product, price, place and promotion this is commonly referred to as 'the 4 ps' using these components, you can.
In the context of ghana, these issues are further explored in this paper by examining two hypotheses: (i) foreign firms will engage in more extensive marketing mix activities than domestic firms and (ii) effective marketing mix decisions will be positively related to business performance based on a sample of 200 firms, data. Recommended for later research with similar topic in order to supplement and complete the issues from the company's insights perspective, which have not been accessed and discussed in this paper keywords: marketing, marketing mix, 4ps, product, price, place, promotion, vietnam, dairy industry, milk, vinamilk number. Report the aim of this report is to analyse the current marketing mix of sainsbury's, and to work out how it would be adjusted to satisfy the possibilities of financial servicesdevelopment as well as the steps taken when considering the launch of the financial services products this report is based on my own research by. The marketing mix is a basic tool in marketing traditionally it is defined by four elements: price, product, promotion (how will the product be marketed and promoted) and place (where will the product be available and how distributed) market research has a key role in each of the 4ps and thus in a.
Keywords social media, customer loyalty, customer value, marketing mix, social commerce paper type research paper 1 introduction today's sellers are facing challenges in implementing customer-oriented marketing strategies to meet customer demand and create customer value (hubber et al,. Abstract: this paper contains an analysis of the marketing mix followed by a swot analysis of company avon it continues with a market research conducted among women in brasov highlighting the attitudes, opinions and behaviour of women in brasov on the acquisition and use of cosmetics product the present paper. This paper identifies and examine a divergence of philosophies and practice between corporate/traditional marketing (ctm) and entrepreneurial marketing ( em) the paper examines the case of an entrepreneur who also possesses a deep understanding of ctm practices the purpose of this paper is to learn which set of. This survey research with emphasis on aaker and joachimsthaler (2000), investigates the effects of services marketing mix (including: price, product, place results of this research paper demonstrated the strong positive and meaningful relationship between brand equity dimensions and services marketing mix in chain.